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| Photo: Brian Doben |
From optimal health outcomes to emotional closeness, there are many reasons why a woman decides to breastfeed. Now Ameda, a proven leader in breast pump innovation and trusted by moms and hospitals for over 65 years, launches the “I Breastfeed Because…” campaign to give moms a voice on this important subject in time for World Breastfeeding Week, August 1-7. Mothers who are currently breastfeeding, plan to breastfeed or have in the past, are encouraged to upload 20-second videos that share the reasons why they chose to breastfeed. For each video uploaded, Ameda will make a $5 charitable donation (limited to one daily donation per entrant) to the Human Milk Banking Association of North America. To increase awareness of the campaign, Bethenny Frankel of Bravo TV’s hit show “Bethenny Getting Married?” shared her honest take on why she decided to breastfeed her daughter.
“Breastfeeding was very important to me because it is the healthiest option out there and has allowed me to bond with my baby even more,” says Bethenny Frankel. “I am excited to partner with Ameda on this campaign because it gives moms a voice and allows them to share their views on this subject.”
How to Join the Campaign
Parents around the country can join Bethenny by uploading their own videos and viewing others at http://www.ibreastfeedbecause.ameda.com starting August 1, 2010. Every video, comment or tweet shared, will prompt Ameda to make a daily donation per entrant of $5 (video) or $1 (tweet or comment) – for a total maximum donation for the entire Sweepstakes of $10,000 – to the Human Milk Banking Association of North America (HMBANA), a charitable association of non-profit donor human milk banks established in 1985 to set standards for and to facilitate establishment and operation of milk banks in North America. Also, mothers who share “I Breastfeed Because…” videos, tweets or comments will be entered to win the grand prize of a $2,500 nursery makeover or one of 25 secondary prizes -- $50 American Express gift cards.
Breastfeeding Matters
Mother’s milk is much more than a food. It has living cells, growth factors, and other unique components that provide infants with information needed for normal growth. Breastfeeding has been shown to be an integral part of normal health in both babies and moms. Breastfeeding supports normal development of babies’ immune and digestive systems and prevents illnesses like respiratory disease and ear infections. For mom, it resets your metabolism after pregnancy, which later in life reduces your risk of heart disease, type 2 diabetes, and breast cancer. In addition, it also calms and comforts your baby and enhances your feelings of closeness.
The Ameda Purely Yours Ultra Breast Pump is the world’s only breast pump with proven Airlock Protection. During pumping, the diaphragm barrier keeps air from coming in contact with breast milk. This, in turn, helps protect breast milk from bacteria, mold and viruses. Purely Yours Ultra breast pump and accessories are now available at Babies “R” Us. The comprehensive 18-item launch includes the Purely Yours Ultra breast pump, milk storage and breast care products, are also available on BabiesRUs.com. The pump kit retails for $299.99 and accessories range from $6.99-$29.99. The launch is supported with a brand new interactive online destination, www.ameda.com, featuring how-to-use videos, access to lactation consultants, a supportive mothers’ community, and more.
Video of Bethenny talking about breastfeeding:
About Ameda
Ameda has been the first name in breast pumps for over 65 years. First developed by Swedish inventor and civil engineer Einar Egnell to mimic a baby's natural nursing rhythm and intensity, Ameda used this innovative technology to create a breast pump that was simple, comfortable, and efficient. Today, Ameda breast pumps continue to utilize Einar Egnell's breakthrough technology—along with advanced features that today’s mothers expect. Ameda was acquired by the Evenflo Company, Inc, in 2008. Evenflo, headquartered in Miamisburg, Ohio, was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys “R” Us, Babies “R” Us, Wal-Mart, Target, and K-Mart.
The Human Milk Banking Association of North America (HMBANA) is a charitable association of non-profit donor human milk banks operating in the United States and Canada for over 25 years. The organization includes twelve milk banks (and seven developing milk banks) that collects processes and distributes donor milk to the intensive care units and post premature or ill infants by prescription. HMBANA, as a member of the US Breastfeeding Committee, aligns itself with the non-profit and governmental agencies in developing strategies to promote breastfeeding and the ability for infants to have human milk when the mother is unable to provide for their child. Visit HMBANA online at: www.hmbana.org.
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