BlogHer 2010 will set the stage for a fun – and different – team cleaning effort: Quickie Manufacturing Corporation will announce Tamra Barney of the popular Bravo series Real Housewives of Orange County as the spokesperson. Furthermore, the green cleaning-focused booth at BlogHer should catapult Quickie's place online, as it serves as the brand's first large-scale consumer social marketing initiative.
Tamra will represent Quickie at their BlogHer booth – #2406 in Americas Hall II at the Hilton New York in Manhattan. Timed with the start of BlogHer at 10:00 a.m. on August 6th, Quickie's YouTube channel will debut lighthearted webisodes starring Tamra with cleaning demonstrations, including "Mop-ercise." Quickie will also be testing attendees' "Cleaning I.Q.'s" to find the cleanest and dirtiest bloggers at BlogHer. Additionally, Tamra will be encouraging people to "make a mess" on one of the booth's walls by writing their favorite green cleaning tips on it. Quickie will later make this wall viral on their Facebook wall.
"From our first meeting, Tamra has fit in as another member of Quickie's family," noted Augie Deluca, Chief Marketing Officer at Quickie. "Like so many of our customers, she went through a life change and had to start from a clean slate. We're thrilled to have her on-board and truly feel that BlogHer is the ideal place for our whole team to connect with influential consumers."
Tamra chimed in, "Just a month or so before I partnered with Quickie, I had decided to be more financially conscious and started cleaning myself, as opposed to using a cleaning service. It was a perfect fit! And now, I can't remember what I did before I started using my Microfiber Twist Mop!"
Quickie will showcase their latest innovative products at BlogHer, including the Microfiber Sponge Mop, the Microfiber Wet Mop, the Soft 'N' Swivel Microfiber/Chenille Dust Mop and the Deluxe Microfiber Floor Mop.
Tamra will be participating in a number of promotional activities for the company throughout the rest of the year. For more information, visit Quickie's Facebook page or follow them on Twitter to see what's in store for Tamra and Quickie.
Video of Tamra hawking Quickie
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